Our Founders

Happily married high school sweethearts, Emily and Matt created CuddleCo after hearing the same complaint over and over, “I bought this play mat to protect my bub but now I don’t recognise my living room anymore!’

It was clear that parents were looking for something that didn’t change the look and feel of their homes - so our founders met with friend and local artist Sha’an d’Anthes (aka Furry Little Peach) to commission a unique play mat design that would capture the hearts of little ones and parents alike.

Our Philosophy

Playful. Timeless. Artistic. Safe.
These are just a few words that inspire the CuddleCo brand!

CuddleCo’s philosophy of ‘design at play’ is driven by our belief that well-designed playmats and play products should integrate seamlessly with a home’s decor, and last for many years to come.

Our Belief

We believe in sustainability through style

Rather than loud pinks and blues that your bub quickly outgrows, we believe in the gift of beautifully designed play mats that improve a home’s style and playspace.

We believe in safety

All our mats are made from sturdy-yet-soft PVC material that’s spill and bump-proof, non-toxic and doesn’t break apart - preventing any chance of a choking hazard.

We believe in eco-friendly materials

Our goal is versatile products that go the distance, so at the end of each mat’s lifespan, the PVC material is recyclable - creating a happier, healthier Earth.

We believe in supporting local artists

We want our products to have a social impact and we know our parents want that too! All our mats are commissioned by emerging and established Aussie artists with their own unique flair.